Case Study: How We Built Dr. Laura Le’s Personal Brand From Scratch—And Scaled Her to 1.4 Million Views on TikTok
Background
When Dr. Laura Le first came to us, she was in the early stages of building her personal brand and figuring out how to monetize her expertise. She initially planned to focus on book sales, affiliate marketing, and organic content to grow her audience.
However, after diving into her goals and revenue potential, we identified a major opportunity—instead of relying on low-ticket book sales, she could package her expertise into a high-value online course and create a scalable, profitable business model.
Strategy & Execution
1. Pivoting from Low-Ticket Book Sales to a High-Value Course
We advised Dr. Laura to prioritize course creation first, increasing her average order value from $16.99 (per book sale) to $500 (per course sale).
Developed the course concept & structure
Helped her film the content
Uploaded and built out the course in Kajabi
Crafted all sales messaging to position it as a must-have for her audience
This shift allowed her to maximize revenue while still selling the book as an add-on instead of the primary focus.
2. Building a Full Sales Funnel From the Ground Up
A great course isn’t enough—you need a system that drives traffic and converts leads into paying customers.
We built a complete sales ecosystem, including:
Custom sales funnels in Kajabi to guide leads through the buyer journey
Email marketing sequences to nurture leads and increase conversions
Website restructuring to improve user experience and drive sign-ups
3. Scaling With a Custom TikTok Strategy
To drive massive visibility and brand authority, we launched a TikTok strategy designed to position Dr. Laura as a trusted expert in her niche.
1.4 million views in the first month
137K views on the third video
686K views on the 13th video
TikTok quickly became her most powerful growth channel, driving high engagement, brand recognition, and course sales.
Results
✅ 1.4 million TikTok views in the first month
✅ 137K views on the third video, 686K views on the 13th video
✅ Transitioned from a $16.99 book to a $500 online course
✅ Complete sales funnel built, including course creation, email marketing, and website optimization
✅ TikTok-driven brand awareness fueling long-term growth
Key Takeaway
By shifting from low-ticket book sales to a premium course, launching a custom TikTok strategy, and building an automated sales funnel, we helped Dr. Laura go from an idea to a fully built brand with massive visibility and scalable revenue.
