Case Study: How Leafberri Turned a Career Crossroads into a Thriving E-Commerce Brand

When the founder of Leafberri was laid off from her career as a pharmacist, she faced a pivotal moment—go back to the corporate world or go all in on her passion for high-quality Kenyan teas. She chose to bet on herself, and that’s where we came in.

We worked together to build a strategic growth plan that would introduce her brand to the right audience, tell her story in a compelling way, and scale her business using Meta Ads.

The Strategy: Story-Driven Ads That Sell

Knowing that Leafberri’s story was its biggest asset, we crafted a Meta Ads campaign that focused on:

✔️ Scripted, high-converting storytelling videos to build brand trust and customer loyalty.
✔️ Static and video ads to create a full-funnel approach for customer acquisition.
✔️ Optimized audience targeting to reach conscious consumers looking for premium, pesticide-free Kenyan teas.

Starting with just a $25 daily ad budget, we saw results immediately—achieving a 2.5x ROAS in the first week.

🚀 One past wholesale client saw the ad, re-engaged with the brand, and doubled their order value to $97,000—resulting in an insane 107x ROAS if included.

The Impact: From E-Commerce to National Retail Opportunities

📈 Immediate 2.5x ROAS on Meta Ads customer acquisition campaign.
💰 Secured a $97K wholesale order from a past client who clicked on the ad.
🛒 Used ad results to strengthen pitches to Sprouts & Whole Foods.
🔎 Completed a full website audit & rebranding strategy to scale further into e-commerce.

By leveraging smart advertising and storytelling, Leafberri turned a career shift into a high-growth, scalable brand. Now, with stronger branding, a data-backed growth plan, and expanding wholesale partnerships, Leafberri is well on its way to becoming a household name in premium teas.