Case Study: How We Helped Lizush Thrive on TikTok Shop

Client Overview

Lizush, a handmade natural beauty brand, came to us with little to no social media presence and no experience selling on TikTok Shop. Their primary challenge was understanding the platform, creating engaging content, and effectively utilizing influencer collaborations to drive sales.

Challenges

  • No existing TikTok strategy or optimized shop setup

  • Low engagement and visibility on social media

  • Limited time and resources to create content due to the handmade nature of their products

  • No face for their brand to create an authentic connection with the audience

Our Strategy & Implementation

  1. TikTok Shop Setup & Optimization

    • We properly set up and optimized their TikTok Shop, ensuring all product listings were well-structured and appealing to the TikTok audience.

  2. Influencer Collaborations & UGC Strategy

    • To quickly generate buzz, we secured influencer collaborations that resulted in unboxing videos and product reviews, driving organic reach and trust.

    • Best-performing influencer content was repurposed for Instagram Reels and Meta Ads to maximize ROI.

  3. Authentic Brand Representation

    • Since the Lizush team was too busy crafting handmade products to film content, we provided a dedicated face for their TikTok account.

    • This shifted their content from outdated marketing videos to engaging, authentic, and TikTok-native content, making their brand more relatable and interactive.

  4. Content Strategy & Performance Testing

    • We tested 36 pieces of content, identifying what resonated most with their audience.

    • Ingredient-focused videos and product toxicity awareness performed best and became a key content pillar.

    • Organic engagement skyrocketed, with Lizush seeing the highest interaction their social media pages had ever received.

Results After Month 1

📈 TikTok Account Growth:

  • +21 new followers (starting from scratch)

  • 9,273 people reached (profile and post views)

  • 789 engaged audience members (likes, comments, follows, shares)

📈 TikTok Shop Growth:

  • Increased visibility and engagement, leading to a stronger brand presence

  • High-performing content repurposed for Instagram & Meta Ads to amplify results

  • Authentic storytelling & personal connection leading to deeper audience trust

Next Steps for Continued Growth

  • Focus on ingredient transparency and educational content

  • Explore Meta Ads opportunities to scale success

  • Repurpose all TikTok content across multiple platforms for broader reach

Conclusion

By implementing a strong TikTok Shop strategy, leveraging influencers, and humanizing the brand with an on-camera presence, Lizush transformed their social media presence and built meaningful engagement with their audience.

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