How We Doubled Revenue In Month 1

The Problem:

Purist, a startup clean beauty brand, faced significant hurdles as they tried to gain traction. With no following and a struggle to break even on Meta ads, they needed a fast track to growth. Despite the founder’s solid marketing background as a consultant, she was new to the clean beauty community and needed strategic insights to connect with the right audience and scale effectively.

The Solution:

We implemented a comprehensive, data-driven approach to transform Purist’s performance across key marketing channels:

  • Leveraging Amazon Ads Insights:

    • Purist’s Amazon ads were delivering strong results after recommending that platform, revealing a demographic drastically different from their original audience focus.

    • Using this data, we shifted ad targeting to include both men and women, expanding beyond the initial niche of women with dandruff concerns.

  • Boosting Average Order Value (AOV):

    • Introduced a combo pack to encourage higher-value purchases, effectively increasing revenue per transaction.

  • Competitor Insights for Targeted Ads:

    • Conducted competitor analysis to craft ads that resonated with this newly discovered audience, emphasizing their needs and preferences.

  • Optimizing Meta Ads Performance:

    • Revamped ad strategies, cutting the Cost Per Purchase (CPP) from $21 to an all-time low of $3.62 on the highest-performing ad.

    • Increased Return on Ad Spend (ROA) by 78.53%, driving significantly better results on Meta ads.

  • Website Enhancements for Higher Conversions:

    • Provided consulting on website design and usability, resulting in a Shopify conversion rate jump from 0.88% to 5.56%.

  • Expanding Marketing Channels:

    • Influencer Discovery: Connected Purist with the right influencers to amplify brand awareness.

    • Offline Marketing Opportunities: Identified local sales initiatives to complement online growth.

    • Full-Service Social Media Plan: Delivered a comprehensive strategy to boost engagement, grow the following, and drive sales.

The Results

Through these strategic interventions, Purist achieved remarkable success:

  • Doubled revenue in just one month.

  • Cut CPP from $21 to $3.62 on the highest-performing Meta ad.

  • Increased ROA by 78.53% through targeted ad optimization.

  • Improved Shopify conversion rate from 0.88% to 5.56% with website consulting and design changes.

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