Case Study: How We Turned Wenjulan’s Meta Ads from $8,000 in Losses to a Profitable Growth Strategy

Client Overview

Wenjulan, an eco-luxury beauty brand, came to us after spending $8,000 on Meta ads with zero sales. While the product quality was exceptional, the brand struggled with ineffective messaging, low conversion rates, and a lack of high-impact partnerships to drive credibility and sales.

Challenges

• Low website conversion rate (0.19%), meaning visitors weren’t converting into customers.

• Unclear brand messaging, making it difficult for customers to connect with the product’s value.

• No compelling offers or product positioning to drive urgency or increase Average Order Value (AOV).

• Lack of influencer partnerships that could establish social proof and brand credibility.

Our Strategy & Implementation

1. Website Optimization for Higher Conversions

   • We revamped Wenjulan’s landing pages, focusing on stronger messaging, better user experience, and clear product benefits.

   • We introduced before-and-after visuals, allowing potential customers to see tangible results, which helped increase trust and buying intent.

   • These changes led to an increase in the website conversion rate from 0.19% to 1.17% in less than a month.

2. Strategic Product Bundling to Boost AOV

   • We created curated product bundles to encourage larger purchases, increasing customer spend per order and overall profitability.

3. Influencer Collaboration: Piper Landin Partnership

   • We secured a high-impact collaboration with Piper Landin, a well-known cancer influencer, whose audience aligned with Wenjulan’s mission and product values.

   • This collaboration was acquired through ads we ran and was the brand’s only stream of income at the time, demonstrating the direct impact of our marketing efforts.

4. Brand Positioning & Messaging Refinement

   • We brought in a brand consultant to refine Wenjulan’s messaging, ensuring a stronger emotional connection with their audience.

   • This shifted their focus from just selling products to building a long-term, sustainable luxury brand.

Results in Less Than a Month

📈 Website Conversion Rate Improvement:

• Increased from 0.19% to 1.17%—a 6x improvement, meaning more website visitors became paying customers.

📈 Higher Revenue & Engagement:

• The Piper Landin collaboration drove sales and increased brand credibility, making the partnership a key turning point.

• Product bundles helped increase AOV, maximizing revenue per customer.

📈 More Sustainable Growth Strategy:

• With optimized branding and stronger audience targeting, Wenjulan shifted their focus to long-term brand development rather than short-term ad spend.

Conclusion

By addressing the real issues—messaging, conversion optimization, and influencer collaborations—rather than just increasing ad spend, we turned Wenjulan’s ads into a profitable growth channel.